How Zepto Compete With Other Players In 10 Minutes Delivery.
Zepto is an Indian Q-commerce company headquartered in Mumbai, India. It was founded in July 2021 by Aadit Palicha and Kaivalya Vohra. As of August 2024, the company is valued at over $5 billion and operates over 250 dark-stores across ten metropolitan areas in India. Zepto competes in India's hyper-competitive grocery delivery space. Rivals in the market include e-commerce giant Amazon's India unit and homegrown competitors such as Swiggy Instamart, Blinkit, and congĂlomerate Tata Group's BigBasket.Aadit Palicha started KiranaKart with Kaivalya Vohra in 2020 when they were 17 years old. Palicha and Vohra skipped college to start Zepto, instead raising capital from Contrary, which offered to invest if they dropped out of Stanford University. Palicha and Vohra originally branded the company as KiranaKart and focused on facilitating grocery delivery by partnering with local kirana stores, but that approach did not gain traction. They also participated in Y Combina...