Parle : How by starting from everyone's favorite Parle G biscuit, Parle becomes India's top food and beverages company
Parle Group : The journey of Parle Group in become India's biggest Food and Beverages company. Parle Group consists of three different companies. 1. Parle products. 2. Parle agro. 3. Bisleri. All these three companies own multiple brands and products of snacks and beverages. These companies are owned privately by the Chauhan family. History and early days : The Parle Group was founded in 1929 by Mohanlal Chauhan with its first biscuit product Parle Gluco which was later named Parle G. The company was named Parle because it was started in Vile Parle, Mumbai. Parle Gluco was a new product for the Indian market and common peoples due to its good taste and low price. Before Parle Gluco the biscuits in the Indian market were mostly foreign and high priced hence biscuits were a luxury product only available for wealthy peoples. Due to the excellent taste and very affordable pricing Parle Gluco became an instant hit and very soon everyone f...