Parle : How by starting from everyone's favorite Parle G biscuit, Parle becomes India's top food and beverages company


Parle Group : The journey of Parle Group in become India's biggest Food and Beverages company. 

Parle Group consists of three different companies. 
1. Parle products. 
2. Parle agro. 
3. Bisleri. 

All these three companies own multiple brands and products of snacks and beverages. These companies are owned privately by the Chauhan family. 

History and early days : 
The Parle Group was founded in 1929 by Mohanlal Chauhan with its first biscuit product Parle Gluco which was later named Parle G. The company was named Parle because it was started in Vile Parle, Mumbai. Parle Gluco was a new product for the Indian market and common peoples due to its good taste and low price. Before Parle Gluco the biscuits in the Indian market were mostly foreign and high priced hence biscuits were a luxury product only available for wealthy peoples. Due to the excellent taste and very affordable pricing Parle Gluco became an instant hit and very soon everyone from kids to olds and common to wealthy people started loving the taste and it became everyone's favorite.  


Ownership and management transfers:
The Parle Group was completely owned and managed by the Chauhan family and after Mohanlal Chauhan Parle Group was passed to his 5 sons Jayantulal, Kantilal, Narottam, Maniklal and Pitambar Chauhan. But Jayantilal the oldest son got separated from Parle Group and started his own company Parle Agro. And after Jayantilal Parle Agro got splitted between two brothers Prakash and Ramesh Chauhan in which Prakash Chauhan got Parle Agro which is currently runned by her daughters and Ramesh got the Bisleri brand which is the India's leading packaged water brand. In this way Parle Group got splitted into three companies Parle Products, Parle Agro and Bisleri. 

Parle Products :
Parle Products is one of India’s most iconic FMCG brands, known for producing biscuits, snacks, and confectionery. Established in 1929 in Mumbai, Parle is a household name in India and is synonymous with its flagship product, Parle-G biscuits, which is one of the world’s largest-selling biscuit brands.

Product Range:
Biscuits: Parle-G, Monaco, KrackJack, Hide & Seek, Milano.
Snacks: Namkeen, FullToss.
Confectionery: Kismi, Melody, Mango Bite, Poppins.

Market Presence: Parle Products has a global footprint, exporting to over 100 countries, and is renowned for its affordability and quality.

Trivia: Parle-G was once considered the cheapest source of glucose and nutrition for millions of Indians.

Parle Agro: 
Parle Agro is a separate entity from Parle Products, managed by a different branch of the Chauhan family. Founded in 1984, Parle Agro focuses on beverages and packaged foods.

Flagship Products:
Drinks: Frooti (India's first packaged mango drink), Appy Fizz, Bailey bottled water.
Snacks: Hippo.

Innovations: Parle Agro pioneered the fruit beverage industry in India with its iconic tetra-pack drink, Frooti.

Global Reach: The company has a strong international presence, exporting to over 50 countries.

Distinction: While Parle Products focuses on biscuits and snacks, Parle Agro specializes in beverages and has no direct link to Parle Products.

Bisleri: 
Bisleri is India's leading bottled water brand, known for its trusted quality and widespread availability. The brand originated in Italy in 1965 and was acquired by Parle Group in 1969, making it an Indian-owned company.

Core Products:
Bottled Water: Ranges from small 250ml bottles to large 20-liter jars.

Other Products: Bisleri Vedica (premium natural mineral water), Bisleri soda.

Dominance: Bisleri has become synonymous with packaged drinking water in India and commands a significant share of the market.

Current Status: While it was once part of Parle Group, Bisleri is now an independent company, headed by Ramesh Chauhan. Recently, there were talks about its acquisition by Tata Consumer Products, but the deal was not finalized.

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